Now that you’ve started your fashion brand, it’s time to start reaching for the stars. How can you create a popular fashion brand like Nike or Tiffany and Co.? It’s entirely possible if you follow several steps to do so.
To help your fashion brand become more popular:
- Research the industry to know what other businesses are doing and how they’re bringing in customers.
- Focus more on the budget lines items that matter, then shift to more advertising.
- Create a cohesive message and brand.
- Attempt to create a demand for your product while advertising said product.
- Partner with a social media influencer to tout your product.
- Create a memorable customer service experience.
What kind of advertising should you focus on? What should you know about the clothing industry before you begin? What’s the best way to create a brand? Read on to find out how you can increase your clothing brand’s popularity.
Research the industry to know what other businesses are doing and how they’re bringing in customers.
One of the easiest ways to create more popularity for yourself is by understanding what makes other brands popular. No matter how large your business is, you can learn from the extremely popular clothing lines—what are they doing that you can emulate? What kind of niches are they focused on, and what part of the industry are you in?

It’s also important to understand the history of the clothing business. Understanding how businesses have grown and died, or grown into more popularity, is important so you can either follow in those footsteps or avoid them altogether. You can also learn about the history of clothing trends—what has worked, what hasn’t? What continues to be a trend, and what has died or what have they developed into? Every business can learn from another, whether they have succeeded or failed. Avoid the pitfalls while learning from all the successes of those who came before.
You should also research and completely determine what your target demographic is. Without knowing the type of customers, you want to bring in, there’s no way you can target your advertising—the group would simply be too broad. Find out who you’re selling to and who you’re already popular with, and start brainstorming how to increase that group and what types of people you can bring in.
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Focus more on the budget lines items that matter, then shift to more advertising.
Optimizing your budget is key when you’re looking at increasing your popularity. Marketing and advertising can take time and money, and as you develop, you may find yourself having less and less of each—or more of one than the other.
So how can shifting your budget actually help with your popularity? It’s not a direct result, but by moving more and more funds into your advertising budget, you have the opportunity to share your story with more people. Use that research you’ve completed to know what kind of niche is best for you, and start advertising to that niche. Advertising intelligently to your target demographic can not only increase your popularity, but your profits. Lean into whatever social media outlets they already use, or try to get an article in a popular publication.
Create a cohesive message and brand.

As you develop your business, it’s important to have a specific branding package for all your advertising. Pick a logo and stick with it. Pick colors and design elements that your advertisements always use. Stick to the same fonts and make sure you link everyone back to your social media and web pages. Whatever you do, make sure it’s cohesive—and once you’ve created a brand, you can start sharing your message. What do you want to emulate in your clothing line? How do you want your customers to feel? What catches their eyes? What emotions do you want to evoke with your clothing line? It’s not just about a name and a logo—bring your values into your business.
Attempt to create a demand for your product while advertising said product.
While hopping on trends can be quickly profitable, it’s best that you start setting yourself apart and building your brand outside of quick, fast fashion trends. Once you’ve found that niche, you can start advertising. But what do you advertise? Start creating a demand for some of your most popular products, no matter what they are. Publicize one or two items to gain a following and create hype—this creates a demand, and when that demand is created, you will soon have more and more people flocking to your store for that item.
But how does increasing that demand increase your popularity? The more people who are talking about your product, the more people who know about your clothing brand. Get people excited about what you’re doing, and they’ll talk. Coupled with advertising, word-of-mouth will travel like wildfire—especially if you’re posting on social media.
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Partner with a social media influencer to tout your product.
Much like the previous step, you need to get your business the talk of the town. Posting on social media yourself can work, but only if you have enough followers. If you don’t, consider working with a social media influencer. These are people online who have millions of devoted followers—and you can get those followers’ attention by partnering with one of them. Make sure it’s a person who shares the same values as your company, along with sharing a niche—if they don’t attract the same kind of people that you do, you may be wasting your time and money. Find the right influencer, and they could bring in more and more customers for your clothing line.
Create a memorable customer service experience.

Another great way to increase your popularity is simply by being good company. People talk, including your employees, and providing the best you can for them and your customers can really go a long way. Whether it’s through your branding and your values, the niche you’re working with or the quality of your products, it doesn’t matter—create the best experience you can, and people will talk about how great it was working with you and how great your products are. The more you tell your story and show off what your brand is about, the more likely people will be excited about the prospect and share what they’ve learned, helping to increase your popularity in the long run.
Increasing your popularity and increasing your profits usually go hand in hand, but make sure you’re focused on doing both. The best way to do that is literally just to be a well-represented company with high quality customer service and high-quality products. Focus on providing the best of both, and no amount of advertising will ever top the way people talk about you—and they will talk. Social media is a great way to get free advertising, and going viral can be a good or bad thing—make sure you go viral based on something good, rather than bad. With more popularity comes more responsibility, so make sure you’re ready and willing to continue to support the advertising and social media engagement that you’ve started to get yourself to this point. If you cannot stay consistent, you’ll just drop in popularity and lose all the hard work you’ve done. The better your company runs, and the happier your employees are, the more your business will grow.
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Related Questions
What content should I prepare before I create an advertising campaign?
Basic information is key when you start an advertising campaign and should include your brand logo, colors, fonts, etc. When you decide on a specific campaign, make sure you have high resolution photos of the products you wish to feature, along with any messages or taglines you’d like to include.
How do I pitch an article to a fashion magazine?
Avoid cold calling or generically email a fashion house when you make your first pitch. Networking is your first step—start by creating a relationship with an employee of the fashion magazine. Once you’ve cultivated that networking opportunity, you can pitch your article directly to them, catered to them and what they’re looking for. It will be much easier to gain the attention of the fashion house if you are known to them. Make sure you have as much information as possible on hand before you pitch. If you even write the article, you may be more likely to seen your information be published.
How much money does it take to start a fashion brand?
In most cases, if you’re creating an online brand, you should only need about $10,000 to begin, which includes a way to sell your items, inventory, some salary, and a website to sell your products. Creating your own physical store can increase that to around $50,000 on the lower end, as you would need a physical storefront, employees, and insurance on top of that original investment.
To learn more about how to start your own fashion clothing line check out my startup documents here
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

Meet Shawn Chun: Entrepreneur and Fashion Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a designer or boutique owner at a craft fair, farmers market, retail location or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Fashion Business Boss: I want to help fashion business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.