With your clothing brand comes the responsibility of marketing it yourself. So how can you market your clothing brand to the masses, and how can you get the attention of everyone else in the industry?
The five tips to introduce your clothing brand to the world are:
- Determine how you want to market your clothing line, whether it is through print or online marketing.
- Visually draw in your customers through one or two pieces from your clothing brand.
- Create a message that encapsulates your brand.
- Create an online presence: make a website, blog, social media pages, and become active on them.
- Work with bloggers and influencers.
- Stay patient and consistent.
Whether you’re looking to announce your brand to a chosen few or you want the whole world to know, follow these tips for the best product launch. Don’t know where to start? There are a few things you can do before you make that announcement. Read on to find out more.
Before You Begin: Do Your Research
Before you start taking steps to introduce your clothing line to your potential customers, it’s important to have certain information on hand. What do you need to do before you prep?

- Research your market. What are you advertising, and who are you advertising to? Make sure you know your market and your target demographic so you know exactly where you should be making your announcements. What are other brands similar to yours doing, and how are they advertising? Find out what works for them and modify it to work for you.
- Research your target demographic. While this is also part of your marketing research, you should do a deep dive into the type of people you want to sell your product to. Find out what they’re using in terms of social media, or how they receive their news. Where do they buy clothing? What is their routine? Find out more about your preferred customer and cater your announcement to them specifically.
- Determine your marketing objectives. What do you want out of your announcement? What do you hope to achieve? What kind of people do you hope to gain the attention of? Outline exactly what you hope to do with your marketing strategy before you begin.
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Determine how you want to market your clothing line, whether it is through print or online marketing.
While there are many options for you in announcing your clothing line, it’s important to make that determination early, as it can greatly affect your budget. In most cases, you must choose between online marketing, television marketing, and print marketing. There are advantages and disadvantages to each, so research those and determine what’s best for you.
Online marketing is one of the most popular options and continues to be one of the most inexpensive if done correctly. Advertising on social media can be free if you gather up a following and simply post—advertisements do not have to be purchased for something to be successful on social media.
Print marketing is another option, but can be more expensive. If you have connections to a magazine like Vogue or Cosmopolitan and can get an article or advertisement inside those pages for your clothing line, you’ll be reaching a specific target demographic through that publication.
Television marketing can be some of the most expensive advertising that you would do, so use it sparingly and to the target markets that you’ve researched.
Visually draw in your customers through one or two pieces from your clothing brand.

It’s impossible to include all the pieces in your clothing brand to the world, so pick out one or two pieces that you would like to showcase in your marketing. What stands out? What do people like? What does the demographic you’re targeting like, and what would catch their eyes? Find what they like the most and center your announcement around those pieces. Don’t just use the flashiest or the edgiest piece in your clothing brand—the more people you can reach with your branding, the better. It also shouldn’t be your most expensive—make sure your clothing line is affordable for the target demographic you’re trying to reach. The more you can reach, the better, because the more people that will be interested in making that final sale.
Create a message that encapsulates your brand.
How you introduce your clothing brand to the world and its effectiveness almost exclusively lands on what your advertisement looks like. Consider what kind of message you want to send with your clothing line, and what kind of people you want to draw in. What do you want to evoke? Consider that as you look into how to advertise. Create not just an advertisement, but an impression.
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Create an online presence: make a website, blog, social media pages, and become active on them.
If you haven’t already done so, make sure you have a robust online presence. Because most marketing is done online now, you need to have that to show for online—especially if you’re attempting to keep your marketing costs down by posting on social media. On your website and social media, you should have high resolution images of your clothing brand, along with ways to find it in stores and how to engage with your brand.
Within those social media pages, make sure you are active—not just on posting, but on other people’s pages. Follow the appropriate people and engage with them on their posts. On your website, make sure your customers can actually purchase or pre-order your items. If your website cannot also sell items, then you’re losing out on that “fear of missing out” that people get when they see something they like online. Tap into that phenomenon to make more sales.
If you decide to advertise online, make sure you retarget people as they browse. They may not purchase something on first click, but there are ways to market to those who click—and you can continually target those people until they decide to make those purchases. While it can be annoying, it is still an effective way to market.
Work with bloggers and influencers.

Another great way to get your clothing brand out there is by working with bloggers. If you want to reach a larger audience and don’t quite have the followers to do so, consider sending items in your clothing line to influencers who do have that reach. If they like working with you, even consider a guest post or blog article to bring people to your own social media pages and website.
This is also the chance for you to develop your own blog or influencing platform. If you get enough followers, you can sell your products simply by being your brand—promote your clothing brand right, and people will flock to the brand rather than the people trying to sell it.
Stay patient and consistent.
The best way to make sure you get the right attention for your clothing brand is to both stay patient and stay consistent in your marketing. If you’re just starting out, it may take some time to get your name and your clothing brand out there. As long as you stay consistent with your marketing and your message, you can draw in your chosen target demographic with ease. Just be patient and remember why you got into the clothing business in the first place.
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Related Questions
How can I get my fashion brand in a magazine?
First, start networking by reaching out to publications that fall within the same niche as your clothing brand. You will want to create a story, not just advertise, so make sure you have a pitch worthy of an article. Work with magazine editors to try to get their attention, but make sure you understand that magazines put together their articles months in advance. You can even create the content for your chosen publication, sending your articles and art to them directly.
What content should I have ready for a marketing campaign?
When you start a marketing campaign, you should have basic information about your brand first—colors, logos, fonts, etc. For your specific campaign, you’ll need high resolution photos and any other brand items you would want to include—like phrases or messages you want connected to your brand.
How can I get the attention of a fashion house?
While networking is still your best option, make sure you talk to the person, not the position. Make a connection with someone at a fashion house first, and then contact them about what you would like to be involved in. Make sure you stay patient with those contacts, but also be persistent. Stay up to date on any and all current trends—you can also do this by working with a mentor in the fashion industry. The harder you work and the more consistently you work, the more likely it is you’ll catch the eye of someone in a fashion house.
To learn more about how to start your own fashion clothing line check out my startup documents here
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

Meet Shawn Chun: Entrepreneur and Fashion Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a designer or boutique owner at a craft fair, farmers market, retail location or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Fashion Business Boss: I want to help fashion business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.