Instagram marketing is a powerful tool that brands can use to grow their business. Whether you’re trying to drive sales, increase brand awareness, or build an engaged community around your brand—Instagram can help you accomplish these goals easily.
In this post, we’ll walk through how you can grow your clothing brand on Instagram by leveraging its full potential as a social media platform. From building a solid visual identity for your brand and creating compelling content that will get people talking about it—to understanding the best ways to engage with influencers and leverage their reach with fans of their own—it’s all here!
To grow your clothing brand on Instagram, you need first to establish your brand and voice, post consistently, use hashtags, use Instagram features such as videos, tag influencers in your niche, post behind the scenes of your business, use user-generated content, tag your products and Instagram SEO.
Establish your brand and a consistent voice
You’re probably familiar with the idea of branding. It’s that thing where you create a visual identity for your business to help people recognize it. This is important for any business, but especially for clothing brands, because there are so many different styles and designs.
Creating an identifiable brand makes it easier for people to identify and remember you, which means they’ll be more likely to engage with your content and buy from you in the future. Not only that, but if something happens in their lives (like getting promoted or moving to a new city), they’ll still think of you when they need new clothes!
When people see a piece of clothing they like on Instagram or Facebook; they might not know who made it unless there’s something recognizable about the style—like stripes or buttons—or design elements like colors or patterns. These elements are part of what makes up branding; make sure everything is consistent so that consumers don’t get confused about which company makes every piece!
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Post consistently
One of the biggest mistakes you can make when it comes to growing your brand on Instagram is being inconsistent. If you only post once a month, you’re losing out on potential exposure and traffic that could be heading your way.
To be successful as a clothing brand on Instagram, you must post at least once a day. If you have time to post more often than that (and we strongly suggest you do), great! But if not, the bare minimum should be five times per week–and even then, this will likely only give you enough content for one or two weeks’ worth of posts without any repeats or reposts from previous days/weeks/months!
Use hashtags
Hashtags are a great way to grow your following and gain new customers. They’re tags that help people find the photos, videos, and other content they share on social media. Hashtags can also promote sales, events, or promotions for your clothing brand.
To get started with hashtags, it’s best to start with hashtags relevant to your brand. For example, if you have a women’s clothing line, hashtags like #womenfashion or #girlswear will get more engagement from people who want to see what others are wearing on their Instagram feeds (or look at pictures of cute puppies).
You’ll also want to take advantage of any niche-related hashtags related to the industry in which you operate – whether that’s fashion designers who love vintage pieces or designers who specialize in oversized cuts that hide curves while highlighting them simultaneously.
Use Instagram’s features
To grow your following, you’ll want to use Instagram’s features. There are plenty of ways to do this, but here are some of the most helpful:
- Explore tab: The explore tab is a great way to find new accounts that you might not otherwise have discovered through your search bar. You can also browse by category or location if you want something specific. This works as a great way to discover and follow new accounts that could be helpful for your business!
- Hashtag feature: This allows users who might like those tags to find them easily inside Instagram rather than having trouble searching them out with keywords only (without being able to look at what else people wrote about).
- Following feature: Another excellent feature is the following feature, which allows users to follow people they are interested in and with similar interests. This works as a great way for businesses to find new potential clients, but it also helps individuals discover accounts that can help them with their own business or personal brand. For example, if you are a boutique owner, following other boutique owners could be incredibly valuable.
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Tag influencers in your niche
Once you’ve built a solid Instagram following and have gained a sense of who your target customer is, it’s time to start tagging influencers in relevant niches. By tagging them, you are inviting them to see what you are doing on Instagram and possibly engage with your content. This could lead to an opportunity for collaboration or cross-promotion.
To find potential influencers, research blogs related to fashion or beauty—many bloggers will have lists of their favorite accounts at the end of each post! If there isn’t one already available for the brand or product type that you’re looking for, try searching “influencer marketing” followed by whatever niche applies best (e.g., “influencer marketing fashion”). You may also want to check out our list of top #ConsciousInfluencers here!
Once you’ve found some good options, it’s time to reach out through DM with a friendly message introducing yourself and letting them know your goals, budget, and why they should take notice of your brand!
Remember: it’s always best practice to reach out via DM first since this way allows both parties more privacy than other methods such as emailing directly from an inbox (which often comes across as less personal).
Post behind the scenes
- Use the Stories feature.
You can use Stories to show your office, your staff, your customers, fans, and even yourself! Just like on Snapchat, these can be posted once or over several days. The best part is that it’s easy to repost them on Instagram so you can get more views.
- Give an inside look into your life as a brand owner.
Make sure every post tells a story about who you are and what makes the brand special. Share what inspires you outside of work, too—you never know which content will resonate with others (and make them want to buy something).
User-Generated Content
User-generated content is an excellent way to engage with your audience and show off your brand in a new way. By encouraging users to share photos of themselves wearing or using your products, you can make them feel like they are part of something special.
User-generated content is also a great way to get people talking about your brand and generate positive buzz for you on social media sites like Instagram.
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Tag your products
You can also create a feed of tagged products by using the @ symbol and tagging the product you want to show off. This will allow users who are interested in that specific product to find it and see what else you have to offer. It’s important not to overuse this feature, as it could annoy your followers if they keep seeing the same thing every time, they look at your page.
Instagram SEO
Instagram SEO is an essential part of growing your clothing brand on Instagram because Instagram’s search engine is not as robust as Google’s. If you don’t optimize your content, it could be difficult for potential customers to find you in the app.
We recommend using keyword research tools like Ahrefs or SEMrush to see what people are searching for when they want something similar to your product or service. For example, if someone is looking for a long sleeve shirt with buttons, they might type in “button-down shirt” into the search bar. That’s where you come in! You can use this information when creating captions and hashtags for your photos so that more people will find them—and hopefully convert them into customers!
Now that you’ve got a solid foundation for growing your brand on Instagram, it’s time to take action. Are you ready?
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Related Questions
How do I create captions for Instagram photos that get more likes and comments?
Make sure you’re personal when writing your captions. People like to read something they can relate to. Include a call to action in your caption and clarify what people should do next.
How can I make my business page stand out on Instagram?
Make sure your profile is informative yet aesthetically pleasing for your target audience. Your bio and highlights should include everything about your business, including common FAQs, behind the scenes, pricing, customers, products, etc.
How do I advertise on Instagram?
Determine your budget and the type of ad you would like to run, like a video ad. As of now, videos are performing better than images, so you may want to consider how your product can be turned into a video ad.
To learn more about how to start your own fashion clothing line check out my startup documents here
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.
Meet Shawn Chun: Entrepreneur and Fashion Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a designer or boutique owner at a craft fair, farmers market, retail location or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Fashion Business Boss: I want to help fashion business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.