5 Ways To Promote Your Clothing Store (Boutique)

Promotion is a vital step in ensuring the success of any business. Without it, virtually no one will know that your products exist, what you have to offer, and what makes your items unique compared to others. Promoting your business is simply marketing yourself so that people hear your story and want your clothing. So how can you promote your clothing store?

5 Ways to promote your clothing store (Boutique) are: 

  1. Be active on social media, primarily Instagram, and TikTok
  2. Collaborate with influencers on social media posts
  3. Offer deals and promotions
  4. Offer a newsletter
  5. Involve customers in your process

Be Active On Social Media 

Social media platforms have been rising in popularity, especially in recent years causing them to become a vital part of any business’s promotional strategy. On platforms such as Instagram, TikTok, and Facebook, a business presence has become a must. All it takes is to have one video posted go viral and your business can change in a matter of hours. Social media has a promotional power we have not seen before.

5 Ways to Promote Your Clothing Store (Boutique)

Let’s say that you have a viral video that a million people see, say one out of every hundred or two hundred people buy an article of clothing. That means you could potentially sell hundreds of items because of one video.  Changes like these can change a business for the better and speed up timelines you expected to take years.

Video content is what everyone is interested in nowadays and giving people what they want is one of the easiest ways to promote your clothing. With the rise in these platforms, people are getting their information from apps and videos, so you need to be there to provide it to them. The sooner you start the better it will be for your business.

This means that disregarding social media and its platforms can and likely will negatively impact you when people are unable to find out more about your apparel. You want your content to be clean, items to get seen, and people to fall in love with your clothing. These are all vital elements of a successful social brand. 

Social media platforms offer a space for you to engage with your audience and customers easily. You can respond to their comments, highlight new arrivals, share updates regarding the brand, ask for their opinion on new launches, and so on. It allows you to seem accessible and open. 

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Collaborate With Influencers

As your company begins to gain visibility and followers on social media you should begin to source influencers. Being a smaller business, the best way to go about collaborating with influencers is to find some who align with your brand, are micro-influencers, and are willing to do a gifted collab with you.

Working with an influencer whose views do not align with that of your brand will get the wrong type of eyes on your apparel. However, one who aligns well with your brand will likely have followers interested in your items as well. These are the people you want to reach as they are likely to become loyal customers and follow your brand.

5 Ways to Promote Your Clothing Store (Boutique)

Micro-influencers are those who have smaller followings, the specific numbers vary for each platform, however, less than a hundred thousand followers is a good number to remember. They tend to have loyal followers who value the content they are putting out and trust their opinion more. This results in better sales from the relationship.

Macro-influencers are not recommended for deals when it comes to smaller businesses since their rates are morbidly high due to their exposure and follower count. Hence the push toward micro-influencers. Plus smaller influencers tend to have better conversion rates when it comes to clicks, likes, and so on per post.

Gifted collaborations are ideal in this case as influencer rates can be expensive depending upon the request and content wanted. This means that offering a few apparel items to them, with a signed contract in hand, is the best way a smaller business can get an influencer to work with them. As video content becomes more popular and sought-after prices continue to rise, so money is not always the best negotiation tactic. 

Offering Deals and Promotions

One way to attract people to a brand and entice them to test out clothing items is by offering some type of deal. Whether it’s a buy one get one fifty percent off type of situation or a ten percent off code when they subscribe to your newsletter. 

People are psychologically more likely to buy items if there is a deal or perceived discount associated with it. It puts the item in high demand and creates a sense of urgency for the customer to purchase it. Especially if you have a notification that shows when an item is low in stock on the website. 

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Offer A Newsletter

Many perceive newsletters to be irrelevant and a waste of time, however, they are a gem in the marketing world.  Receiving emails from potential and current clients allows you to continue informing them on topics related to your business. You can keep them informed on your items and what’s happening with your business. 

5 Ways to Promote Your Clothing Store (Boutique)

They are a reminder to former customers that your clothing brand still exists or they can inspire someone who signed up to finally purchase something from you. As we mentioned people are easily convinced when they see that something is on final sale, has a limited quantity, is a limited edition, and so on.

So, allowing people perusing their email to be reminded of your store can cause them to finally become a customer, maybe even a loyal one. Many seem to think that newsletters are pointless and that no one reads them anymore, however, they serve as a backup in a worst-case scenario and allow you to gain more insight into your customer.

You can see how many people are opening your newsletters, visiting your site from them, and so on. Say social media will disappear tomorrow and that’s your main source of income at the moment. Having a newsletter will allow you to continue communicating with your customers and informing them about things going on. 

Without one, you could potentially miss out on sales and customers, which is something no business wants to worry about. Having the newsletter ensures that you do not have to worry about everything disappearing at once if something were to happen. 

Involve Your Customers

One way to promote your business is to involve your customers and make them feel as if they are a part of the brand and its process. This will build brand loyalty and allow them to feel heard, which is something bigger businesses can not necessarily do. It allows smaller brands to build a sense of community and form connections with their customers. 

You can involve them through giveaway opportunities. Such as giving a hoodie or tee shirt away when your account reaches a set number of followers. Or picking someone to help design a limited edition item. Anything that creates a feeling of competition and entices them to get involved with the account.

These are the five ways in which you can promote your clothing store from being active on social media to involving your customers, offering deals and promotions, having a newsletter, and collaborating with influencers. When done correctly your brand can gain exposure and recognition.

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Related Questions 

  1. How do you find influencers to work with when it comes to gifted collaborations?

There are several ways in which you can find influencers to work with. You can simply go on the platform of your choosing, typically the one you will want them to post your apparel on, and see who’s posting about clothing and outfits. Then see engagement rates and get in touch regarding their onboarding process. Or if that seems like a lot, you can contact a marketing agency and ask if they have influencers interested in gifted collabs at the moment.

  1. Is social media a vital part of promoting my business?

Yes, social media is an integral part of promoting any business nowadays. If you want to reach people quickly, efficiently, and around the world, you will need to show up on social media. This allows you to be seen and exposed to millions of eyes over time rather than needing to spend hundreds of thousands of dollars on television or radio ads.

  1. Should I worry about being active on every social media platform when promoting my business?

No, the key to being able to manage everything required of a small business is to be a bit picky and figure out which platforms the best suit you. Due to their popularity and diverse demographics, Instagram and TikTok are the top choices for many businesses. Especially since TikTok videos can be repurposed as Instagram reels and even shared on Pinterest as Idea Pins if needed. If you create and plan content in batches you can spend a few hours shooting and planning out the next month or so. Or you can outsource this aspect if it’s not the type of thing you are interested in worrying about.

To learn more about how to start your own fashion clothing line check out my startup documents here

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.