What Are Good Names For A Clothing Line?

When you start your own clothing line, it’s not just about your product or how you’re marketing them—it’s about your name. You need to stand out, but have timeless appeal. So, as Shakespeare said, “What’s in a name?” and how can you pick the best one for your business?

Good Names for a Clothing Line are:

A business name showcasing your sizing like Pretty Plus, Admiral Plus, or Authentic Plus.
A business name showcasing your focus on quality items like Upscale Handmade, Atlas Handmade, Serenity Quality, Fidelity Quality, or Crimson Handmade.
A business name that focuses on a certain aesthetic like e-girl, cottagecore, retro, vintage, boho, or pin-up.
A business name that includes colors like Crimson Divine, Orchard Teal, or Lucky Green.
A business name focused on a chic, single word concept like fashionable, chic, curvy, eclectic, elegant, icon, timeless, etc.
A business name including your family name.

But how do you come up with these ideas? What is the best decision-making process? How do you avoid any pitfalls or mistakes? Read on to find out more about not only what you can call your clothing line, but how you can come up with your own ideas.

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Create a list of ideas that you already have

While you’re working on starting your own clothing line, there’s no doubt that the brainstorming sessions have led to some information. Whether it’s about your business or about what you want to do with your business, it doesn’t matter—write down any keywords that you may think are relevant. Start defining who you are before you decide to name your company.

When you create your business plan, you’ll consider your goals and your mission statement. Write down keywords about both your goals and your mission on your list. You don’t know what kind of ideas they may spark, and you will stay true to your mission.

In terms of language choices, start considering any concepts, ideas, and unique phrases that may represent your business. Don’t consider buzzwords—popular search terms or key phrases that are popular at this point in time—because like memes of the past, they will fade away, and you want your business to stay relevant.

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What can you ask yourself at this point in the process to start jogging your thoughts? There are a number of questions you can consider, including:

What makes my clothing line unique?
From what do I draw inspiration?
What is my target demographic?
What is my design process, or what kind of inventory will I provide?
What is my clothing line’s aesthetic?
What colors, fonts, and other branding material do I like most for my business?

At this stage in the process, trying to come up with “business ready” names may bog you down. This is the brainstorming phase—don’t think you have to come up with your name right this second! Just start considering what makes your business unique and start from there.

You do not have to make a decision at this point in the process! Continue brainstorming with this list so you have many different options.

Look for inspiration online—like at name generators

If making that list just isn’t working for you, or you need some more options, look for a business name generator! Sites like Shopify, NameMesh, or NameSnack all have useful business name generators. One pitfall with these is that they can be generic, or someone can already have taken that name—so use a name generator like this to help spark your thought process.

Go back to basics with writing or word concepts like alliteration, rhymes, or puns

While you may not consider wordplay as an option for your business name, it’s definitely something that people do! Businesses use alliteration all the time (think Jimmy John’s or Coca-Cola) and it’s something that can stick in a customer’s mind for a long time. One way to get ideas is to check out RhymeZone, with already existing keywords you’ve considered. This website can give you hundreds of options per word.

Do be careful using word concepts in your business names! They can easily become childish or unprofessional.

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Use what’s around you—like your name or your family’s name

According to FashionUnited, the top ten most valuable fashion brands are Nike, Louis Vuitton, Hermes, Gucci, Zalando, Adidas, Tiffany & Co, Zara, H&M, and Cartier. You’ll discover that Louis Vuitton, Cartier, Tiffany & Co, Gucci, Hermes, and even Adidas are all named for their creators. So, if you’re looking for a clothing line to be successful and grow into something much larger, consider using a family name for the name of your business. This can create a personal touch for your business, and it also tells your customers a story—that you want to focus on them while staying connected to the people who helped you get to this point in your journey.

Consider the names on your list—take a break, get feedback, and make a decision.

At this point in the process, if something hasn’t jumped out at you yet, it’s time to take a step back. If you’re still questioning yourself or have a couple options, get feedback from the people you trust most. Find out what they think about your business name finalists, and see if they would be interested in buying from a company with that name.

Be prepared for honesty. You want the best name you can have, and doing so can result in some questions and possibly negative comments. Focus on talking to people you trust and respect, and they will give you the best feedback.

Once you decide on your clothing line’s name, look into whether the name is available for registration. You don’t want to fall in love with a name that’s already taken, so make sure you check business registries for your area. When you’re looking up domain names for your website, this is also an easy way to find out whether your name is taken. Once you finalize your decision, make sure you get that domain name and register it through the government.

Clothing Line Name Ideas

So how can you take this knowledge and make it work for you? When you ask yourself those questions, what do you find out? Here are some examples of ideas and key words that might come up as you consider your business name:

A business name showcasing your sizing like Pretty Plus, Admiral Plus, or Authentic Plus.
A business name showcasing your focus on quality items like Upscale Handmade, Atlas Handmade, Serenity Quality, Fidelity Quality, or Crimson Handmade.
A business name that focuses on a certain aesthetic like e-girl, cottagecore, retro, vintage, boho, or pin-up.
A business name that includes colors like Crimson Divine, Orchard Teal, or Lucky Green.
A business name focused on a chic, single word concept like fashionable, chic, curvy, eclectic, elegant, icon, timeless, etc.
A business name including your family name.

As you make your list, you might find tons of options, but nothing quite sticks. Consider making them more specific, enlisting help, or walking away and coming back later. There are some pitfalls to avoid, as mentioned before—don’t just use buzzwords, as they can make your company feel dated. Naming your business after your city may make you feel tethered, but it can limit your growth. Focusing more on how you provide your customer service is better than just including exactly what people will find in your brand—if you want to expand into more, having the word “clothing” in your business name may limit that growth.

Be sure to avoid acronyms if possible. While larger companies may benefit with this, it can be hard to start your clothing line if people don’t know what your letters stand for. Make it easy on your customers to remember, and impossible to forget.

As mentioned before, lean on the people who are in your life and are going to be around for this journey. They will help you, provide honest feedback, and attempt to steer you away from bad decisions. They are your ultimate first customers.

Your business name should be perfect for you and your business, representing not only what you do as a company, but what you stand for and what you believe in. Define not only who you are, but what you want your business to be, and focus on that success as you choose the right name for you.