Now that you’ve decided to create your clothing line and you’re well on your way to manufacturing that line, it’s time to consider how you’re going to launch your clothing line. While there are many different factors that go into it, there are ways to make it easy and successful.
To release (launch) a clothing line:
- Research the market and find out what other brands are doing.
- Determine your objectives for the release of your clothing line.
- Choose how and when you plan on releasing your clothing line.
- Set your prices and determine where you’re selling your items.
- Create a branding package and collect all your marketing materials.
- Start with a soft launch and bring in investments.
- Coordinate your shops and your advertising mediums to release your clothing line.
Before you launch your clothing line, there are a few things you need to do to make sure your launch is both successful and brings in potential customers. How can you do that? It all comes down to planning. Read more to find out how you can prepare for your launch and make it the best it can be.
Research the market and find out what other brands are doing
Before you even consider how you’re going to release your product, you need to consider how other popular brands are doing it. This is where your market research comes in. While you should always work with what works best for your brand and your company, knowing how other companies work and what their focus is can help you determine the best marketing details for your success.

Firstly, you should understand the broader market. Know the other players, specifically the other popular businesses that sell items similar to yours. Have others launched clothing lines recently? If so, you may want to reconsider your timeline. Launching a line too closely to another may cause stress on your line, especially if the other brand brings in more profit. You may be putting competition on yourself that you don’t need. Consider adjusting your release schedule around other ones in order to get the most bang for your buck.
You should also look into your target demographic. Understand who is going to buy your line and who isn’t—and focus on the ones who do.
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Determine your objectives for the release of your clothing line
While this can be included in your marketing plan, you should consider what you hope to achieve by making a release for your clothing line. Do you want to gain popularity? Do you want to get the attention of major medial outlets? Do you want to make profit off of your clothing line? Do you want to create a large demand not only for your new line, but for your existing products? All of these questions can be answered by you, and that can determine your next steps for your clothing line launch.
Choose how and when you plan on releasing your clothing line
There are so many options out there to advertise your clothing line, so it’s important to decide what you’re going to use before you begin. If you want to use more than one medium, make sure you plan a coordinated release—putting them each out one at a time can cheapen the excitement of your release and can actually hurt you in the long run.

When it comes to advertising mediums, there are several you can choose from, but online and print marketing tend to be the best for the clothing market. Online marketing is very popular due to its inexpensiveness and the fact that it’s easy to go viral. If your budget is small for your business, you can even build up your social media following and launch your clothing line for free on your social media pages—but that means you have to hope that your followers will share it too. Consider purchasing advertising for your clothing line through Instagram or Facebook, and allow your followers to supplement your marketing by encouraging them to share your release on their own pages.
Print marketing is also a great way to advertise your clothing line. Fashion magazines are still wildly popular among many demographics, so check out whether your target market is one of those groups looking through the pages of a fashion magazine. This can be hard to break into, but be persistent and make sure you have a new story to share before you attempt to get into a fashion magazine.
It’s also important to decide when you’re releasing your line. Make sure you give yourself enough time to design and manufacture your clothing—but it should also be about six to eight months before the season you wish to sell in.
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Set your prices and determine where you’re selling your items
While you may not think this is as important before you create your clothing launch, you need to have this information set before you start marketing. How are people going to know if they can afford your line? How are your potential investors going to know how much capital you may need to manufacture your clothing items? Create a budget and determine exactly how much goes into creating each piece of your clothing line, then you can determine how much profit you can make off of each item. Now only is this information vital to your business, but it can help when you’re creating your clothing launch.
When you figure out prices, you should also consider where you’re going to sell your clothing brand. Are you selling in your existing store, or are you selling online? Regardless, you need to set this up so when your brand is launched, you can immediately start taking orders.
Create a branding package and collect all your marketing materials

Before you can release your brand, you need to determine all the marketing materials you’re planning on using. Especially if you’re planning on releasing your brand on multiple different marketing platforms, you need to not only make sure your message is cohesive, but it needs to all look the same, creating brand recognition and excitement across all advertising.
Make sure you have your brand logo, any fonts you plan on using, along with photos and your message. Creating your message is your most important part of creating your advertising—find out what you want to say with your ads, whether its through your materials, your photography, or any tag lines you intend on using. Make sure it matches not only your clothing company’s values and focus, but will catch the eye of your target market.
Start with a soft launch and bring in investments
You can also use your clothing line to bring in more capital investments. Create a soft launch, or a launch with just a few invited guests, so they can sample your items. What this can do for your brand is getting those individuals excited about your brand—and, if you’ve invited the right people, can encourage them to invest in your brand to do more. If they know they can make some money from an investment, and you both can benefit off of each other, they may help you pay for more inventory, advertising, etc.

Coordinate your shops and your advertising mediums to release your clothing line
After bringing together all your market research, conducting your soft launch to get additional capital, and determining what your marketing plan will be, it’s time to plan your launch. Make sure you launch all of your information and your marketing at once to create a targeted approach, and do it at a time and date where your target market is looking. With enough research and advertising, your clothing line can be a massive success.
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Related Questions
Where can I advertise my clothing launch for free?
When you’re advertising your clothing launch, it’s best if you can put some marketing funds into your marketing campaign. If that’s not possible, there are ways to get around your decreased budget, namely, working through your social media. This does require you to have a decent following, though, so make sure you’ve put in the work to bring people to your social media pages before you consider doing this. Use sites like Facebook, Instagram, or TikTok to market your brand, and make sure it can catch the attention of your followers so they will share your clothing line with their own followers.
How can I get my fashion brand in a magazine?
It can be complicated, but networking and persistence is what can get you and your clothing brand in fashion magazine. First, consider what magazines cater to your niche. You should also consider networking and becoming colleagues with someone within that magazine’s hierarchy, because pitching a story to them after creating a relationship will make it easier for you to get published. Writing your own story and pitching it that way is also a great way for you to get an article into a fashion magazine.
To learn more about how to start your own fashion clothing line check out my startup documents here
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

Meet Shawn Chun: Entrepreneur and Fashion Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a designer or boutique owner at a craft fair, farmers market, retail location or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Fashion Business Boss: I want to help fashion business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.