How To Improve Marketing Your Clothing Business In Four Steps

Clothing businesses and the fashion industry are intricate and challenging businesses. The industry continues to grow; however, there is a profusion of intense competition. For your business to stand out from the crowd, you need to strategically position to be successful. 

Four steps to take to improve your clothing business include strengthening your website, utilizing search engine optimization strategies, enhancing your customer connections, and revisiting your marketing. 

Regardless of how long you have been in business, it is important to seek opportunities to improve. The fashion world continually evolves. You want to balance growing your brand with your brand’s values. Continue reading for suggestions on ways to improve your clothing business. 

How to Write a Fashion Clothing Marketing Plan.

Strengthening your Website

Whether your clothing business is fully online, a physical store, or a combination of the two, your website needs to be welcoming, informative, and user friendly. You want to design or enhance your website so that it mirrors your physical store or any pop-up stores that you have. There should be a fluidity between each page of your website, your clothing, and any physical locations in which you have presence. 

• Welcoming

Your online presence needs to take the place of how you would welcome a customer into your shop. That vibrancy of a real-life person and your type of clothing should be immediately felt by a visitor to your website. The tone and mood set on your homepage should be woven throughout all the pages of your website. Each page should build upon the previous page, so you present a cohesive brand. Take the time to consider font choices, font sizes, and colors to pull together your welcoming message. 

• Informative

Once you have your online visitors, who are potential customers, engaged in your website, you need to provide them with the information they need to purchase your clothing. Just as you would (or do) change the displays in your physical store, the same must be done online. Your website should be updated on a routine basis. Your customers can be anywhere in the world, keep that in mind when posting seasonal displays. Discounts or sales should be prominently positioned on your website. 

• User Friendly

Now that your prospective client is viewing your information about your brand, provide them easy access to tabs for different items in your clothing line. An ability to sort products by colors, size, materials, etc. is a helpful addition for your website. Adding suggestions for other products that complement what the customer is viewing is another beneficial feature for clients and for you to increase sales. 

Utilizing Search Engine Optimization Strategies

SEO or search engine optimization is a necessary strategy to embrace in the completive online world of fashion. While this might not be your forte, it is important for you to have a working knowledge of SEO. There are hundreds, if not thousands, of other clothing brands against whom you are competing for sales. Understanding SEO, knowing what SEO can do for you, and utilizing its power is essential. 

Regardless of the device used to access the internet, users type in a few words to begin their search. Search engines determine which websites will be shown and in what order they will be listed. The person who entered their key words will have pages of matches to their query. The position of your website on the list of search matches is mainly determined by your SEO rank. 

This is a good time to use your business plan, mission statement, and vision statement. Key terms that you have included in developing your brand should be infused in your website. Focused terms and phrases, without being redundant, should structure text and visuals threaded throughout your website. In addition to impacting your SEO, a cohesive brand and brand image will improve your clothing business. 

Using the keywords that you have listed from your business plan, begin your own searches. See what type of webpage matches your search elicits. This step should help you ensure your words are meaningful to your brand. If the matches you are viewing are not how you envision your brand, it is time to revise your business plan and focusing statements. If the search matches are representative of parts of your brand, then this step lets you see what your competitors’ websites include. 

The Time It Takes To Produce A Fashion Line

Enhancing your Customer Connections 

For a physical store, when customers enter the store, you should be greeting them. Have a quick conversation with them, but you need to balance that with being too intrusive. Get to know your customers by name. Develop a sense of the types of products that they like to purchase. Ask if they are looking for anything specific or if they need clothing for a special occasion. Again, without being forceful (As you get to know your customers, you will know how to approach each one.) suggest items for your customer to try on. 

Compliment what your customers try on. This will be another balancing act. If the outfit truly does not flatter your customer, gently, suggest trying on something else. You do not want your customers embarrassed when they wear clothing from your brand. What you are seeking for your customers is that they receive genuine compliments when wearing outfits that you helped them put together. 

Shifting how to build these connections when you are online will take a few different steps. Before so much of our communications were online, we could see the reaction on someone’s face. Now, you need to replicate that online. One way to do this is offer virtual meetings. You can set times with customers to mimic what you would have done in a physical store. You can also provide a chat service for your customers. 

You will not have the time to offer these services for all customers. So, you can offer either with a discount for purchases. Or for customers who spend a certain amount of money you can provide online shopping assistance. To get clients more comfortable with these services, a virtual runway show is one means to begin offering concierge services. 

Revisiting your Marketing 

Social media can be an effective marketing tool for you to use. However, posts on any social media platform will only generate sales if you have a clear message, a consistent brand image, and a target market that has been correctly identified. 

• Clear Message

Sharing the message of your brand on social media is a great way to improve your clothing business. Your message must be genuine to be effective. Take a look at your mission statement and vision statement. Do they need to be rewritten? 

Your vision statement should succinctly express the purpose. A vision statement should also include how you will know that your brand has met or is meeting its purpose. Your mission statement should include objectives and steps that need to be taken to ensure your vision is attained. 

For your marketing plan on social media, as part of your brand, on your website, show your story. Make it meaningful to your customers. 

• Consistent Brand Image

The clear message that you just rewrote now needs to become part of your brand’s image. Your clothing brand should have its own personality that is derived from your vision statement. You can make this come alive through the products you include in your brand. The materials used to make your clothing should also be consistent with your vision. 

One way to improve your business is to seek companies and products that complement your brand. You could join them in a combined marketing campaign. This partnership will broaden the customers that you reach. The company that you partner with will have the same benefit. 

• Target Market

Your customer base is who keeps you in business. When you are developing marketing campaigns, they will only be successful if your customers and your potential customers receive your message. A more focused social media presence will allow you to present your story and vision to customers who will purchase your product. 

Five Things That Make A Clothing Brand Unique

Related Questions

What is a computer algorithm?

Computer algorithms are used by search engines to determine the order in which web pages will be presented. Intricate programs are written to find results to match the keyword or phrase entered by the person seeking information. 

What is a bounce rate?

Bounce rate is when someone accesses one page on a website, but they do not act on any information presented to them. The person searching bounces or clicks back out of the website. Typically, this occurs because the page did not catch their attention, or it took too long to load. 

What are backlinks?

Backlinks are connections from one website to another. Or a backlink can join one page on a website to another page on the same website. Backlinks are considered as a recommendation by one website to the other website. These can help send traffic to your website. 

What does time on page mean?

Time on page is a calculation of how long one person stays on one page. In ranking websites, the longer people stay on your webpages, the higher your score. It indicates that your webpages hold the attention or interest of visitors. 

To learn more about how to start your own fashion clothing line check out my startup documents here

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.