Getting your brand noticed requires that your clothing has its own distinctive personality and panache. Your brand speaks for you; it becomes an extension of who you are. While you and your brand can and should evolve, your image and the core of who you are needs to be consistent.
Four easy steps to get your clothing brand noticed are: invest in you and your brand; utilize your website effectively; create a social media presence; and provide timely brand updates.
The fashion industry is a competitive business. By taking the time to make sure your brand is noticed, you can help your business grow and prosper. Continue reading for ideas on steps to take to have your brand stand out from others.
Invest in You and Your Brand

You are a talented designer and businessperson, but you cannot do everything. As a professional, you need to know when you should hire other professionals. Depending upon your broad range of skills and talents, two areas to consider hiring another professional are a photographer and content writer.
- Photographer
To distinguish your clothing from competitors’ fashions, your images need to be amazing. While many devices can snap great pictures to share with friends and family, visuals of your clothing need to be professionally done. You want your customers to know that you are a professional in the fashion world, and one way to accomplish that is through professional photography.
Hiring someone who can assist you in visually adding complexity to your brand’s image will develop consistently in your message. Each page of your website should build on the previous page to tell your story. A skilled photographer will have the equipment to take high-resolution images. You want to hire someone who knows how to use lighting, background images, and colors to highlight your clothing. Images with depth and clarity will let a potential customer see the texture of your fabrics and get a sense of the quality of the construction of your clothing.
Pictures from a professional photographer on your website and social media platforms will help make your clothing memorable.
- Content Writer
A content writer is someone who can write descriptions of your clothing to complement the professional images from your photographer. Their writing can make your clothing come alive on the screen for your customers. Effective descriptions will assist your customers in selecting clothing that will work for them. Your goals are sales, customer satisfaction, and to minimize returns. Key words and phrases that explain the material, fit, and ideas of what to match with the article of clothing will draw customers to your website and develop a loyal customer base.
If you add a blog to your business plan, a content writer can collaborate with you on ideas and write the postings for you. Updated blogs and social media postings, in addition to your webpages of items for sale, are great ways to get your clothing brand noticed.
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Utilize Your Website Effectively

Clothing brands need to have a website. Your website, for many stores, replaces meeting customers face-to-face. So, your website needs to be an extension of you and your brand. Again, if this is not your forte, do not worry. Your content writer and your photographer will be great assets on your website. You can also hire someone to help you get your website started, but you need to be actively involved with the process.
Part of what your content writer can help develop is search engine optimization. The keywords used to describe your products, tell your brand’s story, and in your blog will help with SEO. When potential customers type in their search word or phrases, and those match or are similar to words you have used, your website appears sooner in the list of results. Product descriptions are a key component of optimizing your search engine results.
Once a customer is on your webpage, the ability to maneuver within a page and between pages is a significant factor. If a customer cannot easily tab back and forth while searching, they are likely to abandon their search on your webpages. The ability to add products to a shopping cart is another element of customer online shopping satisfaction.
Consider adding the ability to offer suggestions to your customers. This will make your website more like an in-store experience. If a customer were in your brick-and-mortar shop looking at a sweater, you would be able to suggest pants that would match the sweater. Adding that ability to your website would enhance your customers online shopping experience.
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Create a Social Media Presence

You do need a presence on social media. This can become confusing since there are so many social media platforms on which you can post. Posting can become a time-consuming task, so you want to invest your time wisely. Whichever social media account or accounts you set up, they should mirror your website and your brand. If you do hire a photographer and/or content writer, consider social media as part of what you contract with each of them to accomplish.
Consider your target customers. What type of social media do they enjoy using? You want to be sure your time and effort on social media is reaching your current and potential customers. Remember, you are seeking to develop brand loyalty and increase sales.
Once on social media, stay positive and engaging. Unless your brand has a politically based message, do not engage in negativity. Keep your messages positive. Tell your brand’s story. Any community activities that you are involved with, share through your brand.
Clothing is visual. Using the images that your photographer has taken on your posts will be another avenue to display your brand. This would be a great place to put together entire outfits. Then you can offer to sell the ensemble or pieces of the outfit separately. You can offer discounts for purchasing multiple items.
Make your social media conversational. Encourage upbeat comments from your customers. This is a wonderful opportunity to have other customers see feedback about your brand.
Check out the competition on social media. It is always important to stay up to date on what other brands are doing. You should be able to obtain a good sense of trends and customers desires through your social media account and that of your competitors.
Provide Timely Brand Updates
It is wonderful to have websites, blogs, and social media accounts. However, you need to have a system to update your accounts in a timely manner. Develop a calendar for brand activities. All of your online accounts should be updated to correlate the timing for your brand. New products, sales, seasonal changes, and/or any charity events that you participated in are all areas that warrant new postings.
Posting on a regular basis also helps boost your ratings on website searches. Your brand and your website become easier for people searching to access. Adding new content consistently will make you and your brand more approachable. Meaningful information shared should engage your current and potential customers.
Do not overlook using emails to update your customers. Through emails, you can provide incentives to

encourage your customers to go shopping on your website. When customers sign up and give you their email, you can offer coupons. Emails can also be sent when customers reach a milestone with rewards that you can offer. These will encourage customers to access your website and shop.
Whatever mode you choose to update your customers, you need to be timely with your communications. It is a balance between overwhelming people with incessant messages and so infrequent that they forget who you are. Time your updates with key events that your brand is recognizing and gentle reminders that some new clothes and accessories are needed!
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Related Questions
What does the term to retarget ads mean?
Retargeting ads is when your business targets or finds people who browsed your website, but they left your website without making a purchase. Retarget ads are created to remind those potential customers of items they may have left in their shopping cart or other items they browsed on your site.
What is a CTA?
CTA is an acronym for call to action. Fashion brands use this on their websites when they want a customer to take the next step. A CTA would cause customers to be moved by your brand and what it stands for and make a purchase or donate to a cause.
What are Google Analytics?
Google Analytics provides website owners detailed information about their people who have visited their website. Using this system of measurement lets business owners know more about their potential customers and how to better service them.
What is User Conversion Rate?
User conversion rate measures the percentage of visits to your website that convert or result in a sale. This is often one of the metrics used in Google Analytics. Knowing your user conversion rate is one way to measure the effectiveness of your website.
To learn more about how to start your own fashion clothing line check out my startup documents here
Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

Meet Shawn Chun: Entrepreneur and Fashion Business Fan.
I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a designer or boutique owner at a craft fair, farmers market, retail location or anywhere else I see myself. I know how hard the struggle is to retain clients, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Fashion Business Boss: I want to help fashion business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.