How To Define What Makes Your Fashion Brand Unique!

Fashion designers throughout the world create pieces that are incredibly popular with people everywhere. So, what makes these designers so successful? If you ask any fashion designers you may know, they will tell you that the most important aspect of designing clothing is to make sure that your brand has that certain something that sets it apart from the others. Per Hubspot, this creates a brand identity that makes your clothing unique. The question is, how do you define what makes your brand unique? Let’s find out together…

To define what makes your fashion brand unique:

Make a concerted effort to use ethically-sourced and sustainable materials in your clothing.
Keep your target audience in mind when you are designing your line.
Give your customers a one-of-a-kind shopping experience, complete with more touchpoints and shopping channels.
Be sure to keep the quality of your brand up to both your standards and your buyers’ standards.
Make your brand personality so that it tells a story.

Each of these aspects of defining your brand as unique and interesting can help you to establish a unique brand identity that will allow your customers to instantly recognize your brand amongst a sea of designs that all appear to be the same. Let’s read along to dive deeper into each of these factors to better understand how they can help define your clothing as a unique brand that the public will want to buy. We will also gain a better understanding of how many current fashion brands are getting this done and making their brands unique.

Table of Contents

Use Ethically-Sourced and Sustainable Materials

While it takes plenty of talent and dedication to design a clothing line, this simply isn’t enough anymore. We live in a time when people are much more environmentally conscious, which means that the fashion industry must follow suit as it pertains to selling clothing. We must all be able to recognize that the precious resources we have are in short supply, and will eventually become depleted if we continue to use them frivolously. This is why we must strive to use sustainable materials in our designs, which can set our designs apart from the others and make them unique.

So, what does it mean to use sustainable materials? Rutgers University defines them as “materials used throughout our consumer and industrial economy that can be produced in required volumes without depleting non-renewable resources.” Therefore, to use sustainable materials means that you are using materials and resources that have a limited impact on the environment. The two most common categories of sustainable materials include natural fibers and futuristic fabrics. Creating garments from sustainable materials is a great way to establish a brand identity while being environmentally responsible.

Cotton is perhaps the most commonly used sustainable material in making clothing. However, you have to make sure that the cotton you use is GOTS certified because, contrary to popular belief, not all cotton is sustainable. If you are curious as to what some of the most sustainable materials include that you can make clothing from, the website Good On You has listed the following materials as the most sustainable:

Organic Hemp
Recycled Cotton
Organic Linen
Qmonos
Econyl

While using sustainable materials in your clothing is one way to make your brand unique, you can also make a name for yourself by also making sure that the products you use are ethically-sourced. If you are wondering what ethically-sourced materials are, Sedex says that they are materials and supplies used in areas of business that are obtained ethically. One example of materials that can be ethically sourced to use in clothing is cotton. By using these fabrics in your clothes, you can establish your brand as unique while also being environmentally conscious.

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Keep Your Target Audience In Mind

Obtaining the reputation of being a unique brand is not hard to accomplish as long as you keep your target audience in mind. When you first decided to design a clothing line, you probably had a target audience you were thinking about. Designing for those people is what can set your brand apart from an industry that is becoming more and more crowded. For example, if you initially planned on creating a line specifically for people who are into the retro look, sticking with that will make your brand the one-of-a-kind clothing line that your core customers will continue to buy.

However, if you are one of the many designers who are still trying to find your target audience, Startup Fashion has offered the following tips to accomplish this:

Have a complete understanding of the value of your products.
Make sure that your brand identity works well with your values.
Be specific when it comes to who you are targeting.
Secure validating of your theories through social media outlets.
Don’t be afraid to make adjustments along the way.

Give Your Customers a One-Of-a-Kind Experience

One mistake that is commonly made by fashion designers everywhere is that they feel like their clothes are the only avenue they can use to their advantage to be unique. Fortunately, you can also take this opportunity to provide your customers with a buying experience that will help you to establish your brand as one of the most unique clothing lines they have ever bought garments from. Two of the most commonly used methods of accomplishing this are through multiple channels and touchpoints.

Now, I know that some of you may not be familiar with these terms. That’s perfectly understandable. You can relax because I am here to clarify these two examples for you. Per Optimonk, a touchpoint is “an interaction that might alter the way that your customer feels about your product, brand, business or service.” Blogs and reviews are two examples of touchpoints that help you to decide how you feel about any product before buying it, while good customer service and an excellent website are examples of touchpoints used during purchase.

Giving your customers multiple shopping channels is another great opportunity to establish your clothing as amongst the best, most unique brands they can choose. Much like touchpoints, multiple shopping channels use the internet to help fashion designers sell their products. Just in case you might be wondering what a shopping channel is, Data Feed Watch says that these are third-party websites that allow you to sell your clothes through them. They help you get your products in front of people who might not see them otherwise.

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Keep Your Standards Up To Par

This is perhaps the easiest way to make your customers think of your brand as unique. Many people have had bad experiences with products that have not been up to their expectations or have been poorly made. Sadly, someone can purchase an article of clothing, fall completely in love with it, and have it fall apart much too soon. This is when having high standards is beneficial to your brand. Using better materials or opting for a higher quality manufacturer will help you to develop a reputation for having quality garments, which is a unique quality itself.

Better materials and manufacturing are only two aspects of having higher standards, though. This is where a topic we previously discussed comes back into play. You may care a great deal about the environment, and choose to manufacture your clothing from sustainable materials. Or, you may also choose to hire a manufacturing facility that is adamant about the ethical treatment of its employees. These are more than just opinions regarding topics that you feel strongly about. They can become standards you uphold while making a name for yourself as a unique and responsible clothing line.

Make Your Brand Personal

Last, but certainly not least, don’t forget to inject some of your personality into your designs. You are a unique individual. There is only one of you in the entire world. For this last tip, I want you to take a minute to think about what makes you different. Once you have finished figuring that out, I want you to think about how you can incorporate that into your designs. If you are anything like my daughter, you have a quirky sense of style, and you are always creating new looks from two pieces that don’t traditionally go together. Use that to your advantage.

On the other hand, if you like a specific style of art, you can try to use some kind of colors or designs used by your favorite artist in your clothing. Fashion designers find inspiration for their lines in several different settings. You can do this as well. Wherever you take your inspiration from, be sure to personalize it. You would be surprised at how effective this tip can be, and your customers will be able to appreciate this once they see how unique your brand is.

Conclusion

There are several methods that you can use to define your clothing brand as unique. One of these tactics that have become popular recently is the use of sustainable or ethically-sourced materials in your products. However, while you are doing this, you must remember your target audience. Giving your customers a shopping experience complete with touchpoints and multiple channels is also imperative in defining your brand as unique. Setting and maintaining high standards also helps a great deal, as does injecting some of yourself into your clothing. Using these tips will definitely help your brand earn the reputation you want.

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