How To Build Hype Around Your Clothing Brand

In our media age, it’s no surprise that most of the hype—or the attention—that your clothing brand could receive is primarily on social media. How can you tap into that social media market and create hype around your clothing brand?

To build hype around your clothing brand:

  1. Do your research first—determine the best market, demographic, the way you’re going to market your line, and your objectives. 
  2. Photograph your clothing brand after picking out several pieces to feature. 
  3. Create a branding package, including a message, drop date, hashtag, and pricing of your clothing, for your advertising campaign.
  4. Start hyping your clothing line by focusing on the limited accessibility of your line. 
  5. Find a celebrity or influencer endorsement.
  6. Maintain suspense. 
  7. Focus on your brand experience and image. 
  8. Continue promoting and tracking your success.

Before you begin your advertising campaign—because that’s really all you’re doing!—make sure you do some research first. As you delve into creating the best campaign for your business, read on to find out some of the best practices.

Do your research first—determine the best market, demographic, the way you’re going to market your line, and your objectives

While it’s not glamorous, before you attempt to create hype around your brand, you need to sort out who, how, and where you’re going to start your advertising campaign. There’s a few questions you need to ask yourself before you even start hyping

 How to Build Hype Around Your Clothing Brand

First, you need to research your target market. What are you advertising? What kind of trends are you focused on? What is your targeted demographic, and what are they wearing? What kind of things are they searching for online? What kind of social media pages are they using? You don’t want to hype your product on Facebook if your target demographic is on Twitter. 

Secondly, determine what your objectives are. Without goals or objectives, you may be screaming into a vacuum when you hype your brand. What do you want to achieve? Do you want brand recognition? Set a number of likes as your goal. Do you want to increase your profits? Set an actual number. Have something tangible that you want to get out of this marketing campaign so you have empirical data to back up the success of this campaign. 

Thirdly, you need to figure out where you’re going to hype your line. Remember that research from before? If you find out that your target demographic is using Twitter or TikTok, your hype campaign should be focused on those social media sites. If you find out that your target demographic is primarily looking at fashion magazines or certain channels on television, that’s where your hype campaign should be focused. Make sure that you include all of these costs in some sort of budget for you to follow, as certain advertising mediums can become expensive. 

How To Best Market Your Clothing Brand On Social Media!

Photograph your clothing brand after picking out several pieces to feature

You can’t market your entire brand in a marketing campaign, so it’s important to pick a few options that you’d like to feature. Find out what stands out most to you, and consider bringing in a focus group of your target demographic to pick out what they think would most likely catch their eye. 

Once you find that signature piece, it’s time to photograph people in it. There are two options for you at this point: You can hire professional models and photographers, which will cost you more money in the long run but will be much more high quality, or you can work with influencers or regular people; your photographs may look less professional, but more of your target demographic would be able to “see” themselves in that clothing. 

Create a branding package, including a message, drop date, hashtag and pricing of your clothing, for your advertising campaign

What story do you want to tell when you hype your brand? Make sure you have all your branding materials—logos, colors, fonts, etc.—before you start your hype campaign. Having all this information is going to help you in the long run so you can set up the right message for your business. You also need your website and your social media pages up and running, and preferably with some followers—you can’t generate hype if no one knows who you are.

 How to Build Hype Around Your Clothing Brand

You should also set your pricing. As you develop your campaign and increase the hype, if people don’t know the cost of your clothing, they may shy away from learning more. Make sure you include that information in your marketing. 

You must also create a schedule and a drop date for your clothing line. Creating hype is all about creating a schedule—and that timing has to be just right. If you take too long to drop a clothing line, people may forget about your brand. If it’s not long enough, you may not get enough hype to promote it. Find out what works best for your type of brand and your target demographic before you set that release date. 

Finding your own hashtag is also a great way to create hype. The best way to do this is choosing it yourself. So many hashtags end up trending and it’s beyond your control—but if it’s connected to your brand, it should be.

How To Best Present And Launch A Fashion Brand

Start hyping your clothing line by focusing on the limited accessibility of your line

How do you start creating hype about your clothing line? By making sure people know that it’s a limited run. The less opportunity people have to purchase your line, the more likely they’re going to be waiting at your door—physically or metaphorically—to purchase your items when you hit that drop date. The more “limited edition” the better—create hype about something they may not be able to get once it’s gone. 

Find a celebrity or influencer endorsement

People love when celebrities or influencers use the same products they do, so why not tap into that? This all comes down to your target demographic. Who do the people that you’re trying to sell your brand to enjoy, follow, or idolize? Find that information out, and reach out to those celebrities or influencers to see if they would like to endorse your brand. Note that you may have to put some money in the budget for this, but it can be wildly effective. 

Maintain suspense

When you see a movie trailer, they don’t tell you about the entire movie or the twists and turns in the initial advertisement. And they shouldn’t—but it’s enough to get you interested in the next summer blockbuster. How can you do that for your business? Try not to give away too much information about your product before it’s launched. People like mystery, and the more anticipation that you can build, the better. 

Focus on your brand experience and image

 How to Build Hype Around Your Clothing Brand

It’s all about the customer. Make sure you’re focusing on creating the best image that you can, along with creating the best customer experience. This is your best asset—you can get all the hype you want on social media, but people will always talk. Word-of-mouth can help you just as much as a television ad campaign or going viral on TikTok. Making sure that your brand is a positive one, treats its employees and customers well, and focuses on customer service is the best way to hype your brand in the long run. 

Continue promoting and tracking your success

One of the best ways to create the best hype campaign is knowing what you did well and continuing your promotion of your brand. There will always be people who are interested in your brand, so make sure you continue hyping your clothing line even after your make your drop. 

You should also be tracking your successes. Find out how many likes you’ve gotten, or how many views on a particular image. This can help you guide your future decisions to create the best hype campaign for your next drop. 

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Related Questions

How do I get my brand featured in an article in a fashion magazine?

This can be very complicated if you’re just starting out, but it’s not impossible. The best way to get your brand featured in a fashion magazine is networking. Find out who works there and start to make personal connections to those employees. Try to create a pitch that has as much information as possible—you can even go as far as to writing your own article for pitching. 

How can I hype my clothing line for free?

There are ways to hype your clothing line online that would be free, and it lies with social media. Make sure you increase your following on social media to make sure you reach as many people as possible, but you can post, share, comment, and create on your business social media pages to create free advertising for your business. Make sure your message is cohesive across your branding before you post. 

To learn more about how to start your own fashion clothing line check out my startup documents here

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.