How to Add Value To Your Fashion Brand In Five Steps.

How To Add Value To Your Fashion Brand In Five Steps!

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Your brand’s value can be intangible; it can measure what your fashion means to your customers and it can also be equated to how much your business is worth. When you add value to your brand, you are enhancing some aspect of your business. 

To add value to your fashion brand in five steps, collaborate, communicate, participate, innovate and believe in yourself and your brand.

Adding value to your fashion brand requires that you revisit your core values. At regular intervals you should analyze your daily operations. Make sure that these are still relevant to your customers and your brand. Continue reading for ways to enhance your brand’s value. 

Collaborate

One way to improve your brand’s value is to collaborate with your customers; remember without customers, you do not have a business.

Obtain Feedback

How to Add Value To Your Fashion Brand In Five Steps.

To make sure that you are meeting the needs of your customers, ask them! Before you start asking for input, think through what type of feedback would be helpful to you, such as

  • Designs
  • Materials used – sustainability, washability, comfort
  • Colors or Patterns – colors liked, not liked, wish to have added – same with patterns used
  • Product line – items liked, not liked, wish to have added
  • Availability
  • Online experiences
    • Speed of website loading
    • Ease if maneuvering from page to page
    • Aesthetics of website
    • Packing used
  • In store shopping
    • Layout of the store
    • Displays in the store
    • Changing rooms
    • Lighting
    • Bags used
  • Services offered 
  • Services to add

As you put together your survey, other topics and categories will arise, as well extensions of items listed here. It can be difficult to listen to feedback, but it is invaluable. Try not to take any critiques as personal criticisms of you. 

Before you ask for input, picture the collection process. You do not want to be tabulating the results by hand. There are several websites that have survey templates that you can try. Ask a few friends to complete the survey before you publish it. You want to make sure that your meaning is clear to others. 

Certainly, feel free to offer incentives to customers for completing the survey!

  • Recognize Loyalty 

Repeat customers are the building blocks of your business. They are the people who will share the great news about your wonderful brand. You want to recognize your customers for returning to purchase items from your fashion brand. There are a number of ways that you can do this without adversely affecting your profit. The goal is for these customers to shop even more often, purchase more products, and share the news about your brand.

How to Add Value To Your Fashion Brand In Five Steps.
  • Every time in the store that they make a purchase, customers can earn points.
  • Points can be awarded based on dollar amounts spent. 
  • Percentage discounts can be offered for spending XXX$; this can be done in a tiered approach. 
  • To promote certain items, you can offer those at a discount when a dollar amount is reached. 
  • Again, focusing on encouraging sales of certain items, they can be sold in conjunction with a complementary piece of clothing. 

Results of the survey will also provide additional ideas. 

How To Get Your Clothing Brand Noticed In Four Easy Steps!

Communicate

Whether you sell your fashion brand in a brick-and-mortar store or online, communicating with your customers will add value to your brand. All customers, regardless of the amount of money they spend, should be treated like your top priority.

You can do this through the way they are greeted upon entering your shop. Without being intrusive, ask how you can help the customer. In the world of fashion, many customers love having someone who knows fashion offer suggestions. Ask the type for which they are shopping. Have the customer try on the garments and see what works. 

Online communications are necessary even with a physical location. A presence on social media, a website, and perhaps a blog. Through these outlets, have virtual conversations with your customers. You can offer tips of the week. For example, show how to wear scarfs in different ways. When you are writing these, do so in a manner that would mimic your voice in person.

Your website, especially if you are selling online, should have pictures of people wearing your clothing. That adds a more personal touch. And your clothing will be easier to visualize and realistically show how the garments flow. You want to sell your product and minimize returns. 

With all your posts, emails, descriptions of your fashion items, and conversations, your underlying message needs to add value. Your communications should demonstrate the value your fashion brand holds for each customer. Focus on what sets you apart from others. 

Participate

How to Add Value To Your Fashion Brand In Five Steps.

Participate in your local, regional, and/or world community. As part of your branding and what you value, decide what legacy you want for your brand. Will you join the movement for sustainability in fashion? Will you focus on fair trade and wages? Will you support a local nature center? Will you work with groups that provide therapy dogs? Will you support the local high school’s marching band? 

The ideas are endless. Whatever you select must truly mean something to you. Customers will join you in your enthusiasm for your passion. Participating in the community, on a large or small scale, makes a difference to your community and clients. In addition to adding value to your fashion brand, you will inspire and assist others. 

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Innovate

You have already demonstrated your innovation by creating a fashion brand. To have long-term success, you need to continue to innovate. This includes all aspects of your brand. Your blog posts need to be updated on regular intervals. Emails must be sent in a timely manner. Displays of your clothing online or in a store need to be fresh and relevant. 

Your product line needs to be continually infused with new ideas. This can range from colors, patterns, materials, finishes, to styles. Make the difficult decisions and drop products that are not adding value. Otherwise, your innovations will not showcase as well. You want your fashion brand to always be making a statement. 

Customer service and human interaction is another area to explore for new ideas. Collaborating with your customers by helping them combine clothing for great new looks is an area to explore. Excellent customer service will set you apart from others. Showing people that you care and treating others with kindness will add value to your brand and make your days much more pleasant. 

Believe

How to Add Value To Your Fashion Brand In Five Steps.

Another way to add value to your brand is to believe in yourself and your brand. Focus on the good you can accomplish. People feel more confident when they are wearing apparel that they know looks good and feels good. Realizing that you are able to positively contribute to others’ successes provides you a means to grow your business and influence. 

The business world is often viewed as cutthroat and cold. Yes, you do need to pay the bills and make a profit. Believe in your talents. Approaching your fashion brand with your mission, vision, and the belief that you can effect change will guide you to accomplish your objectives. Building a community with your clients will ensure that your customer base will grow. 

As part of a community, you need to know when to seek assistance. You cannot accomplish everything on your own. Know what areas fall under your expertise. As you are growing your brand, have family and friends join in your journey. As your fashion brand evolves and you need to hire others, be sure they believe in you and the brand. Create a team to help your brand flourish. 

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Related Questions

What is a fashion brand?

A fashion brand is representative of all you do and sell. Parts of your brand are tangible; for example, the clothing you sell is part of your brand. Brands also encompass the perceptions people have about your fashion. Customers identify your fashion brand with what makes your line unique. 

What is a fashion brand’s logo?

A fashion brand’s logo is a symbol. Through this symbol, people come to understand what you and your brand value. Logos are used for a visual method of representing your fashion brand’s identity. Logos can be a combination of graphics, drawings, lettering, and/or colors.

What is the reason to have fashion brands?

Fashion brands are used to clarify for customers who and what you create and sell. Your brand should make it clear to your customers why you create and what you create. Your fashion brand should also clearly identify the benefits to customers of purchasing your brand. 

Is there a difference between brand identity and brand image, or are they the same?

Yes, a brand’s identity and its image are different. A brand’s identity are visible components of your brand that you have selected to create your brand’s personality. Your brand’s image is how customer’s view your brand. 

To learn more about how to start your own fashion clothing line check out my startup documents here

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.