How To Effectively Grow Your Fashion Brand

Once you’ve established your fashion brand and have found some success, it’s important to start looking to the future. You don’t just want to stay stagnant in your current state—you want to grow and profit from that growth. So, what are some of the best ways to effectively grow your fashion brand?

To effectively grow your fashion brand:

1. Establish your core values and your goals. 
2. Make investments—in both your people and your business. 
3. Promote your online shopping options and use your social media.
4. Seek help for projects you can’t do by yourself—and make sure you find the right person for the job. 
5. Increase your profits through good business decisions. 
6. Get good, consistent, and honest feedback. 
7. Make changes and improvements often. 

How can you effectively market your business? What decisions can you make to increase your profits? How can you establish or reestablish your values and goals? Read on to find out more. 

Establish your core values and your goals

One of the easiest and hardest ways to grow your brand is to establish exactly who you are as a brand. While this is something you can do before you even open your doors, it’s also something you should consider once your brand is on shelves—and don’t be afraid to shift your values and goals as they become more and more important or clear to you. 

Your values are what guide you and your business decisions. What do you believe in? What do you want to do? What does your business represent? When those are clear, you can shift to considering your business goals—what tangible milestones do you want to hit, and how are you going to get there? Whether you’re just starting out your business or whether you’ve been in business for several years, this is something you should revisit every so often to make sure you are on track with what you set out to do. 

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Make investments—in both your people and your business

There are so many ways you can invest in your business—whether it be the business itself or the people who run it. So many businesses are understaffed, especially now, and there are ways you can work around that or work through it. Focus on making sure you have the right equipment and software to make your life easier and things run more smoothly in your day-to-day operations. Streamlining this process and optimizing your business practices may seem complicated, but there are ways to do it—make sure you plan ahead and invest in the things that you know will help you grow. 

But you should also focus on the people you employ—including yourself. Do they have the education they need to make good business decisions? Are they running your business as efficiently as possible? Consider investing in your people by sending them to education programs or helping them to learn more about the industry. And yes, that also includes you. 

Promote your online shopping options and use your social media

People are shifting to almost strictly online shopping—at least eighty percent of Americans do—and it’s important that you do it, too. A great way to grow your fashion business is by focusing more of your energy, time, and resources into developing the best online shopping options you can provide. Make sure your website is up to date, and that you’re utilizing social media to link back to that website. Never lose a chance to show off your e-commerce site—you could lose sales without it. 

Since so many people are shopping online, you also need to focus your energies to your social media pages—often, this can be free advertising. Consider making consistent posts about your business to gain popularity and increase hype, and work with influencers if you can. Creating content will get attention, and attention—while hopefully positive—will bring you more profits. 

Seek help for projects you can’t do by yourself—and make sure you find the right person for the job

There are moments where you’ll find that trying to do everything just won’t work—so it’s time to outsource your projects. Consider looking for freelancers or using websites to help you speed up the process of whatever you’re working on, or learn to ask for help—if you invest in your employees and create a business environment and culture of positivity, they may be willing to step up and take on extra work in order to make the business flow. 

But how do you delegate your work to the right people? Make sure you know what you’re looking for. If there’s someone in your business that is great with numbers, it’s time for them to take over the finances of your business. Those with the proper experience to do so should be optimized in their position—and don’t be afraid to take inventory of the skills of your employees. The better the culture you create, the more forthcoming and more helpful your employees will want to be. 

Increase your profits through good business decisions

Your profits are directly related to your growth, and vice versa—it’s impossible to divorce success and profit when it comes to the fashion industry. There are ways to increase your profits that will also help make your business grow, and the more money you bring in, the more you can invest back into the business, creating a constant loop of growth. 

When you’re trying to increase your profits there are a few things you can do, including researching the industry and your target market. You should also continue to edit your business plan, as it is something that will continue to guide you through the process. Make sure your budget is detailed and up to date, and don’t purchase too much inventory ahead of time to avoid overstocking. Utilize social media and your website as free marketing, and make sure you keep a consistent post schedule. 

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Get good, consistent, and honest feedback

While people and businesses alike aren’t always ready to face criticism, critique is still something that can be positive and help your business. Ask your employees what you think the business can do better. They will have the best comments on the back end, behind the scenes part of your business. You should also check in with your customers—while many will ignore the “how are we doing?” part of your website, there will be some that actually respond. Sort through those comments to see if there are any legitimate things you can do to better serve your target demographic, because if one person has an issue, it’s likely it will come up more and again. 

Make changes and improvements often

Of all of the ways you can grow your business, the main thing you can do is take in all your information and not be afraid to make changes or improvements. Many businesses are afraid to shift and change for fear of losing customers, but if you’re making those changes for their benefit, you will be more likely to bring in more customers as a result. Listen to what people want, and consider shifting your business decisions based on that. Understand what people want, and make sure you can communicate with your customers, no matter what language they speak. Focus on great customer service is what sets businesses apart, and making sure their experience is the best you can provide will not only create a stellar reputation for your business, but give you more advertising through word-of-mouth than you can ever pay for. 

Whether you’re looking to expand your business, grow in popularity, or make more profit, it doesn’t matter—they all take the same steps. If you allow yourself to educate your employees, make sure they know their hard work is valued, and make the right business decisions, you too can easily find growth in your business. By keeping those core values at the forefront of every business decision, along with fostering positivity, your business can grow with every day and every decision you make. 

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Related Questions

How do I release my fashion brand?

There are many steps to take before you can release your fashion brand, including researching your market and your target demographic, along with determining your marketing objectives. Once you do that and establish your branding, you need to pick the medium of which you plan to release your fashion brand. After that, create the actual ad copy or post that includes your business message, and make sure your online presence reflects that same message. You can also work with bloggers and influencers to create a coordinated release among several different outlets.

How much money do I need to start a fashion brand?

In many cases, you need about $10,000 to start your fashion brand, which includes inventory, a point-of-sale system, photography and modeling, marketing, business and insurance permits, and packaging. This does not include an actual storefront—if you want to sell in a store, you’re going to need upwards of $50,000 to start. 

To learn more about how to start your own fashion clothing line check out my startup documents here

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.