How To Increase Sales For Your Fashion Brand

Starting their own brand is the dream of fashion design students and graduates everywhere. However, many brands fail to survive because of inadequate sales and revenue. Why is increased revenue and profits so important? According to 440 Industries, it is especially critical for the success of your brand, especially as it pertains to improving your cash flow and avoiding financial disasters such as bankruptcy. So, how do you increase sales and revenue for your clothing brand? Let’s find out…

To increase sales for your fashion brand:

Increase your presence on digital and social media.
Expand your number and type of distribution channels.
Revisit and refresh older designs.
Adjust your prices to meet your needs.
Offer memberships and discounts to preferred customers.

In this article, we are going to visit each of these five methods and techniques that you can use to increase sales and revenue for your clothing business. We will break each one of these down to learn how they can benefit your business. My goal is to assist you in gaining a working knowledge of which methods will work best for your brand, and how you can use them to your advantage to establish a successful business with more sales.

Table of Contents

Increase Your Presence On Digital and Social Media

The first step toward increased revenue and sales is to make sure that people know who you are. There is no better way to accomplish this than through digital marketing and an increased social media presence. I’m fairly certain that the majority of you have Facebook, Twitter or Instagram accounts. These are fantastic ways to introduce yourself and your brand to the public. Engaging posts are a great way to make your followers feel included, which also gives them an emotional attachment to your brand. People buy more from brands they feel connected to.

Another way that boosts your presence in the digital world is by starting a YouTube or a TikTok channel. Making short videos on the various looks and pieces included in your brand is a great method for captivating an audience and securing revenue through the increased sales your channel will provide. You can even make tutorials on how specific looks work together using clothing from your line. In addition, you can also include links to purchase your products right from your channel.

How To Improve Your Fashion Sales

Expand Your Number and Type of Distribution Channels

How are you selling your merchandise? Do you have a storefront that carries your brand? Most designers have brick-and-mortar locations that keep their brand in stock, as well as plenty of other outlets for selling their clothing. If you look at some other more profitable brands in the fashion industry, their merchandise is sold through websites; mobile applications; links on their social media platforms and channels, and retail stores around the globe.

A relatively new idea that has been gaining popularity is opening pop-up shops to sell fashion brands and accessories. These are temporary shops that are only open for a few days, and usually create plenty of buzz in their communities. One of the most appealing factors of a pop-up shop is that there is no permanent location, which means that there is little to no risk involved in opening one. Pop-up locations allow you to get your brand out to a new audience, which can lead to increased sales.

Revisit and Refresh Older Designs

Possibly one of the reasons why your fashion brand needs to increase sales is that your brand needs a new look. By now, we can all know about the cyclical nature of fashion. What was once old is new again, and things always come back in style. Those are two adages we have all heard plenty of times. If you are thinking of undergoing a rebranding, I would strongly suggest that you try revising and refreshing some of your old designs to create a vintage or retro look.

One of the hardest aspects of fashion is trying to determine which looks are going to make a comeback. After all, most of what’s going to happen in the fashion industry has already taken place, hasn’t it? Revisiting older designs should equate to increased revenue for your brand for a few reasons. One of which is that you don’t have to go through the time it takes to create an entirely new look. Luckily, the kind people behind the website Luxider have provided a short list of clothing that is going to be back in style soon. Some of these include:

Mom Jeans
Corduroy
Chunky Sneakers
Scrunchies
Silk Scarves

I’m sure that you can take a few of these older pieces and refresh them to create an exciting look that pays tribute to the past while heading into the future of fashion. Plus, it’s an easy way to get those sales up.

Adjust Your Prices To Meet Your Needs

Are you struggling with sales, but you have already tried several different ways to bring them up? You areas not alone. Many fashion designers have seen their brands struggle to succeed despite the noble efforts they put in to make sure they are profitable. While nobody wants to hear this, you may have to think about adjusting your prices to meet your financial expectations. I know that you may not want to disappoint your existing customer base, but we will touch on that soon enough.

Nobody wants to alienate their loyal customers, and this is one of the risks that you take when you decide to change the prices of your merchandise. However, Trade Gecko has provided us with a guide that will help you to correctly price your merchandise to optimize your sales and profits. These steps are as follows:

Backward Pricing – If you start with a high price tag, you may need to reduce the price of the piece. Determine your cost price by dividing the retail price by four. If you cannot produce a quality product for that cost, you need to raise your prices.
Keystone Markup – Total all of your manufacturing costs to get your cost. Multiply that number by two to get your wholesale price. Next, multiply your wholesale price by 2.5 to get your retail price.
Absorption Pricing – Add cost price and overhead, administration expenses, and design expenses. Divide this number by the number of pieces being produced. Determine your profit margin. Add all of these steps to get your wholesale price. Multiply this number by 2.5 to establish the retail cost of the item.

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Offer Memberships and Discounts for Preferred Customers

The final method we will cover is going to build off of the previous section. Do you remember when I said that changing your prices may upset your existing customer base? Well, this section will make both you and your customers happy. You can offer exclusive memberships or discounts to your loyal customers as a way to increase your sales while rewarding their patronage. This will make your current customer base feel like they matter, while simultaneously skyrocketing sales.

Now that we have established the importance of setting up memberships for your loyal customers, we will take a look at some of the perks that membership should include. According to the website Access Development, here are a few ideas that you should include in a membership that will make your patrons feel appreciated:

Throw special events that are members-only functions.
Create a unique VIP experience that is exclusive to your members.
Give your members special perks such as extra benefits likewise exclusive access to sales and special pricing.
Establish an interactive community compromised of sole members.
Focus on events and functions in your community.

Conclusion

In conclusion, fashion brands need to make profits if they plan on being around for a while. The majority of those profits are going to have to come from sales. If you happen to find yourself in the position of needing to secure additional sales, there are quite a few things that you can do. Increasing your digital presence is a great place to start. Expanding your revenue channels should also help significantly boost your sales as well.

Revisiting older designs and putting a fresh spin on them can generate additional revenue, as can adjusting your prices. Finally, memberships and discounts for preferred customers are certain to help you out. There are plenty of other methods out there for you to try, although I am certain that if you try a combination of these methods, you will see a difference in your sales and profit.

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